Flora is a fine art photographer. She uses exquisite photo manipulation to create surreal images that are thematically focused on identity, relationships, emotions and dreams. Her immaculate technique and subtle conceptual ideas create beautiful evocations of universal emotions, from lust and desire to despair and loss. Flora at once captures the complex strength and fragility of the human psyche. She expertly visualises dark fantasies and atmospheric dreams, utilising the uncanny and clever metaphor, while unlocking what it means to think, feel, dream and express in the urban world. Her work often features the female body and she plays with hiding and revealing the eyes or face to leave only the feminine form, exploring questions of female representation and the relationship between body and self.
Flora has exhibited internationally with solo exhibitions in Europe and the USA, and has a solo show at Lanoue Gallery, Boston. She has also exhibited at the Louvre, France. Her artwork was the face of Adobe Photoshop in 2014 and she has made the corporate identity for Adobe's Creative Cloud in 2019. Her ethereal aesthetic has won multiple art prizes and garnered critical acclaim from press including The Guardian’s Observer and BBC Culture. She got into US Forbes 30 under 30 list and in 2021 Hasselblad chose her as the first Hasselblad Heroine of the year. She's one of the grand winners of Florence Biennale of 2021.
Flóra is using herself as model since 2008, when she was diagnosed with a tumor. Since then she's working on being immortal through art. She wants to use herself as a tool to complete the manifestation of her visions, creating work of decades. One face which changes over time, just like her featured ideas. She uses photography and digital art as a healing tool. Whatever happens in her private life, it can be discovered through the symbolism in her art.
Flora’s distinctive photography and editing style embrace the spirit of limitless expression and push the boundaries of the ordinary.